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Edward Turner                              
tel: (323) 735-0473

2272 W.  29th Street

L.A, CA. 90018                                       email: ettheoriginal@aol.com 


 January 19, 2009 

To:       L.A Zoning Commission
From:   Jefferson Park Neighbors (Region 6)
Re:       Expansion of Mr. and Mrs.Yoon’s Family Business

 Dear Commission,

 This letter is being written as a result of Jefferson Park Neighbors (Region 6) being notified that Mr. Steve Yoon, our community’s leading small business development investor, has a request for expansion of  Century Plaza’s grocery store, 2115 W. Jefferson Blvd., Los Angeles 90018. When we received notice of this business expansion there were fellow Jefferson Park residents who immediately sent out communications via email challenging the Yoon family’s business expansion request.

 Jefferson Park Neighbors has been in existence since 1986. We presently have a core membership of 178 homes within an area of 15 square blocks. Since our inception there have been over two thousand participants in our community forums and a much greater number of Angelenos attending our local annual festivals. This is an all-inclusive community organization focused on proactive strategies that secure a widely respected living standard. Our neighborhood, with its diverse cultural influences, holds a distinction of being an oasis within inner city Los Angeles.

 Having notice that there were other residents uncomfortable with the sale of alcoholic beverages being expanded we decided to call Mr. and Mrs. Yoon in order to meet with them to get the exact details of their plans to expand business. To our knowledge, our comrades opposing the Yoon family business expansion had not chosen to set up a communication line with the owners. Typical to his history over the past 15 years Mr. Yoon was very open to holding a meeting, so he agreed to meet with us. One day after our initial phone call Mr. Yoon came to my home on January 10, 2009 to first explain how the emails were somewhat propagandistic or simply the result of misinformation through untrue rumors spreading. Mr. Yoon explained that presently there are two separate spaces forming an L-shape: the present original space rebuilt after the 1992 L.A riots, and a new store space on the northern side of the plaza. What Mr. Yoon actually intends to do is close off the present space to utilize it exclusively as a storage space. The new space is double the square footage of the older original space. Going further, Mr. Yoon explained he is working with residents of Jefferson Park in order to best serve nonalcoholic produce and food products from Mexico, Central America, and Caribbean nations. The clearly stated vision reveals the Yoon family’s commitment to intercultural exchange for the purpose of actualizing the American dream, “out of many, one people.”

 Concerning the Yoon family’s history of community involvement expressly focused on helping us live healthily in Jefferson Park:

·        They continue to support us by attending and participating in many civic meetings such as with the Jefferson Park Library, Jefferson Park Neighbors Association, and United Neighborhoods Neighborhood Council.

·        They continue to meet with other business owners and police to identify and work towards resolving problems concerning community safety and crime.

·         They can always be depended upon to provide hundreds of nonalcoholic beverages and a wide variety of catered ethnic foods during our well attended neighborhood-wide celebrations.

·        The Yoon family states that the primary reason they are requesting to increase their floor space is to better provide more selection of non-alcohol ethnic produce consistent with consumer demands in the area.

·        The Yoon family, via Korean American Grocers Association, has donated approximately ten thousand dollars ($10,000) to local students identified as being on a path for college and a purposeful career. Yes, through hard work and genuine caring, Mr. and Mrs. Yoon have earned their respect with Jefferson Park Neighbors---the old fashioned way.

After interviewing Mr. Yoon and inspecting all spaces within the newly named Century Plaza (formerly Century Liquor) Jefferson Park Neighbors finds the reasoning presented to challenge this business reformation is arbitrary and unfair. It is particularly laudable that, over the years, the Yoon family nurtured caring community relationships in order to sustain true brotherhood within a very diverse multicultural setting. This has resulted into Century Plaza having a proven track record of being a safe zone where Yoon family and unarmed Jefferson Park residents are the only security personnel. The LAPD crime reports will bear out that violent crimes are much higher in areas away from the Yoon’s business establishment. Through love and a propensity to communicate the Yoon family has conquered over violence and hatred; an outcome we proudly share. The requirement to have a security guard was instituted after the 1992 L.A Riots. Perhaps L. A City needs to consider studying this particular family business in order to develop a model that other small businesses can duplicate. Frankly, if we could get half the small businesses in Jefferson Park to donate one-tenth of what the Yoon family so graciously shares annually we would rival the wealthiest communities across Los Angeles. 

In conclusion, based upon verifiable factual information already mentioned above; on the matter of  the Yoon family request to expand their business, Jefferson Park Neighbors of Los Angeles City Council District 10 (Region 6) believes it is in the best interest of the cultural relations of the area that this reformation of business space is in no way detrimental to the public. This position is offered as the result of open, honest communication. We defer to the Zoning Commission and trust in their determination to be fair and reasonable.

Respectfully,

 

Edward Turner, Small Business Liaison

 

 

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